A Few Core Beliefs

Our many years in the retail banking business have taught us that marketing is more than data, more than creative, more than targeting and segmentation, more than compelling offers, more than selling. It’s all of these and more, which is why we approach sales and marketing from a comprehensive program management point of view. While we bring expertise and leadership to the process, we also work with you as part of your team. We partner with you through the entire marketing process – from initial analysis through sales management and reporting.

Measurable growth is possible. Banks are under enormous pressure to create growth, with fewer obvious places to find it. Consequently, banks of all sizes are demanding more from their marketing investments – every expenditure must be justified and the only way to do that is through measurable results. At Splawn & Ward, we believe in the honesty of the data. Data tells the truth, good or bad. Data gives information that guides and directs. Data is measurable. Growth is measurable.

Analytical process is the key. The key to producing repeatable results is following a good process. Our approach to building and managing sales and marketing programs uses the same scientific method you learned in school. It’s proven to work, and the results are trackable, measurable, and repeatable.

Data is an asset. Your bank has access to more customer and prospect data than ever before. What you do with that data determines its value to your bank. We can help you turn that data into new customers and into new business from your existing customers.